Chelsey and Cohen approached us with a WordPress website that was unstable, inconsistent and not built to handle serious sales volume. With Black Friday approaching, the risk to revenue was significant.
The project focused on:
- Migrating from a fragile WordPress setup to a stable, scalable Shopify platform
- Delivering the rebuild ahead of the Black Friday sales deadline
- Reconstructing the entire information architecture to simplify navigation
- Consolidating a large and complex product range into clearer, higher-converting structures
- Redesigning templates to shift from product-focused messaging to customer problem-solving
- Elevating the visual identity to feel more premium, cohesive and commerce-led
- Introducing stronger trust factors including UGC and social proof
- Implementing full events functionality
- Building a dedicated wholesale capability
- Creating a foundation capable of supporting high-volume growth
The objective was not just to “refresh” the site, but to remove friction, increase clarity, and build an infrastructure that could scale without breaking under pressure.
Integrations
We implemented essential integrations to support the site’s core functionality, improve efficiency, and create a seamless user experience across marketing, logistics, and customer touchpoints.
Chelsey Jean
Founder
The impact of the transformation was immediate and commercially significant.
Following launch, the brand achieved:
- A stable Black Friday period with zero platform failures
- A record-breaking holiday sales performance
- A million-dollar month
- A million-dollar week
- 9,420 Black Friday orders — nearly double their target
- Rapid warehouse expansion due to increased order volume
- Improved customer clarity and reduced confusion across product offerings
- Stronger brand trust and conversion performance
- Continued growth leading to migration onto Shopify Plus
- Strategic positioning for international expansion
By replacing unstable infrastructure with a conversion-focused Shopify build, Chelsey Jean Lymphatics moved from being constrained by their platform to confidently scaling at volume.
The rebuild didn’t just fix technical issues — it unlocked the brand’s next phase of growth.
