The project was centred around building a website that combined performance, trust, and exclusivity to engage PRFRM’s target audience. Our approach was to balance sleek, luxury-inspired design with marketing strategies proven to convert.
Key goals included:
- Premium Brand Positioning: A digital presence that communicates innovation and credibility, establishing PRFRM as a trusted industry leader.
- Performance Optimisation: A mobile-first, responsive site that ensures seamless experiences and high retention across devices.
- Conversion Strategies: Features such as limited stock availability and timed product launches to create urgency and drive sales.
- Inspiration-Driven Design: Drawing from the refined simplicity of leading sports brands, we created an elegant yet functional interface that mirrors PRFRM’s ethos of performance and quality.
Integrations
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The PRFRM website launched as a premium, high-converting platform that exceeded expectations. Within the first month, product launch campaigns sold out limited stock runs in record time, reinforcing the exclusivity of the brand. Mobile engagement grew significantly, with 62% of traffic converting through the streamlined mobile-first experience. The combination of elegant design and urgency-driven marketing not only boosted conversions but also built a loyal early customer base. PRFRM’s site now stands as a strong foundation for ongoing product growth and brand expansion.
Rekarn.C
Founder
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