The engagement began with a CX Audit, where we identified key opportunities to refine the customer journey and address legacy theme issues that were limiting trust and conversions. From there, we designed and developed a new homepage and product page that modernised the brand presentation while respecting TH Brown’s reputation as a collector’s furniture label.
Delivered within our Partnership Program, the project was completed on a streamlined budget and timeline—launching in under a month. Key priorities included:
- Fixing low-converting elements and technical bugs from the old theme.
- Designing a new look and feel to build emotional connection and highlight TH Brown’s unique selling points.
- Creating a holistic roadmap of CX improvements for future development.
This approach ensured the redesign was not only visually elevated but strategically aligned with building long-term brand trust and conversions.
Integrations
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The redesign launched as a lean yet high-impact project, delivering both qualitative and quantitative improvements. The refreshed design immediately elevated the brand’s online presence, instilling greater trust and highlighting TH Brown’s heritage and craftsmanship.
In the first month post-launch:
- Total Sales: (+173%)
- Conversion Rate:(+8%)
The project successfully reintroduced TH Brown as a high-trust, emotionally resonant brand in the digital space.
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