The primary objective was to redesign Gallery Group’s online presence with a polished, contemporary look that showcases the elegance of their property portfolio while improving site performance. Key elements of the project included a comprehensive website audit, streamlined information architecture, crisp copywriting, and a smooth migration from WordPress to Webflow. The tech stack included Webflow, Zapier integrations, Asana, and Adobe Creative Cloud.
Additional goals:
- Incorporate enhanced UX/UI design aligned with the brand’s premium positioning.
- Enable easier updates and long-term manageability with minimal plugin dependency.
- Deliver the redesign efficiently—completed over two months.
Integrations
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The new Gallery Group website launched on time and under budget, with a clean, contemporary design that effectively communicates their architectural sophistication. The switch to Webflow has eliminated maintenance headaches—reducing reliance on plugins and streamlining updates for internal teams. The client praised the process:
Adam. N
Head of Marketing
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