The core objective was to transform EQC’s website into a professional, engaging platform optimised for both user experience (UX) and conversion rate optimisation (CRO). To achieve this, we implemented the Client-First framework, ensuring scalability, clean structure, and ease of management for the client’s team.
Key goals included:
- Client-First Framework: Creating a structured, user-friendly build that prioritised usability and long-term maintainability.
- SEO Optimisation: Achieving a 100% SEO score through SEMFlow, maximising search visibility and driving consistent organic traffic.
- Visual & Brand Refresh: Updating design elements and assets to deliver a polished, modern aesthetic that strengthened brand credibility and user trust.
The outcome was a site designed not just for aesthetics but as a conversion-driven tool to support EQC’s growth in the competitive education sector.
Integrations
We implemented essential integrations to support the site’s core functionality, improve efficiency, and create a seamless user experience across marketing, logistics, and customer touchpoints.
Harrison.
2IC
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The redesigned website immediately elevated EQC’s online presence, blending a refreshed visual identity with measurable performance improvements. Within the first quarter, the site achieved a perfect SEO score, leading to a 52% increase in organic traffic and higher keyword rankings. The streamlined framework allowed EQC’s team to manage and update the site independently, reducing maintenance overhead. Most importantly, the new CRO-focused design contributed to a 29% increase in enquiry conversions, ensuring the website is a strong driver of enrolments and brand growth.
